Commercial real estate is often designed to be inoffensive to all and to simply blend in, which ends up generating nondescript streetscapes. Giving office buildings, retail space, warehouses, manufacturing facilities, workshops or transport hubs an identity and character is crucial from the user’s point of view and from a town planning perspective. It helps add vibrancy, clarity, charm and character to public spaces.
If done cleverly, designing great commercial architecture that stands out for its personality and long-term flexibility is not counter to client’s commercial requirements.
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